Email Marketing Bible · 13 of 16
Industry playbooks
A method for adapting the guide to your sector, without sector statistics.
What you will be able to do
- Map your sector’s audience and purchase cycle
- Choose the flows that fit it
- Identify sector-specific rules
Start with the cycle
How long from first contact to purchase, how often do customers return, and what do they need to know at each stage?
Pick flows
Short cycles favour reminders and offers; long cycles favour education and relationship emails; subscription products favour onboarding and retention.
Sector rules
Healthcare, finance and education often have extra privacy or marketing rules. Check them before you build, and take legal advice.
Test locally
Your own results beat any sector average.
Your output: checklist
- ☐ Describe your purchase cycle in one paragraph
- ☐ Choose three flows that fit it
- ☐ List sector-specific rules and sources
- ☐ Plan one test per flow
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