Upstream: open rates 28–30% → 45–55%
Upstream applied a shared verification policy across loyalty apps, ordering, Wi-Fi, and promotions—lifting opens and delivery while cutting bounces.
Illustrative industry narrative for education — validate results on your own traffic with ValidReach.
The challenge
What was getting in the way
Customer data from many channels created a complex ecosystem where bad addresses quietly eroded deliverability and engagement.
The approach
How verification helped
A shared verification policy runs before contacts enter downstream campaigns, so multi-source data is normalized to one quality standard.
Illustrative results
Numbers below are story-level examples for education, not audited ValidReach metrics for every named brand.
- Bounce rates from ~1.2–1.4% down to ~0.4–0.9%
- Open rates from ~28–30% up to ~45–55% (peaks above 65%)
- Delivery rates from ~96% up to ~97–99%+
“ValidReach is the backbone of our email deliverability strategy—it protects reputation, improves engagement, and keeps multi-channel data usable.”
Start free and measure on real traffic
Same results in the dashboard, list jobs, and API.