The Zebra: bounce 13% → 0.7%, opens up 270%
The Zebra verified quote-form emails in real time so consumers could fix typos before lead and lifecycle follow-up.
Illustrative industry narrative for education — validate results on your own traffic with ValidReach.
The challenge
What was getting in the way
Typos and risky addresses at insurance comparison signup drove a ~13% bounce rate and suppressed open rates near 7%.
The approach
How verification helped
Real-time verification on the comparison form validated addresses at submission and gave users a chance to correct errors before lead follow-up.
Illustrative results
Numbers below are story-level examples for education, not audited ValidReach metrics for every named brand.
- Bounce rate reduced from ~13% to ~0.7%
- Open rates improved from ~7% to ~20–28% (~270% lift in public materials)
- ~98.7% delivery on post-verification programs
“After real-time verification in signup, open rates rose dramatically and bounces fell to a fraction of a percent—helping us reach nearly 99% delivery.”
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Same results in the dashboard, list jobs, and API.