SMG: trust in the marketing database after CRM change
SMG integrated verification with HubSpot after a Dynamics-to-Salesforce transition to restore confidence in survey and engagement lists.
Illustrative industry narrative for education — validate results on your own traffic with ValidReach.
The challenge
What was getting in the way
High bounces, low engagement, and multi-platform sender restrictions made contact quality hard to trust after CRM transitions.
The approach
How verification helped
Automated and manual list validation in HubSpot screened contacts before invitations and follow-up so survey programs started from cleaner data.
Illustrative results
Numbers below are story-level examples for education, not audited ValidReach metrics for every named brand.
- ~30% reduction in outdated marketing contacts
- Lower bounce rates and higher trust in the database
- Faster automated hygiene for feedback and engagement programs
“If you're looking for a quick, automated way to increase trust in your marketing database, look no further.”
Start free and measure on real traffic
Same results in the dashboard, list jobs, and API.