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Case study · Fashion ecommerce

ShoeDazzle: catch typos at gated retail signup

ShoeDazzle verified emails during style-quiz registration so members could correct typos in under a second without signup friction.

Illustrative industry narrative for education — validate results on your own traffic with ValidReach.

The challenge

What was getting in the way

A gated site that requires email registration was collecting domain typos and invalid addresses, raising bounces and losing emailable members.

The approach

How verification helped

Real-time API checks at account creation flagged invalid addresses and suggested corrections without disrupting the style profile quiz flow.

Illustrative results

Numbers below are story-level examples for education, not audited ValidReach metrics for every named brand.

  • Lower bounce rates after registration verification
  • More emailable members captured at signup
  • Sub-second correction prompts with minimal friction

“If you rely on email marketing for traffic and revenue, it is imperative that you verify addresses at signup.”

— Isamar Batista, VP of Marketing & CRM at ShoeDazzle
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