PWT Group: 15% lower bounces for retail loyalty
PWT Group integrated verification into E-POS systems for Tøjeksperten and Wagner stores so loyalty mail reached real customers.
Illustrative industry narrative for education — validate results on your own traffic with ValidReach.
The challenge
What was getting in the way
High bounce rates from retail-collected emails blocked loyalty messages and weakened retention, frequency, and spend.
The approach
How verification helped
The verification API was integrated into store E-POS systems so staff could correct invalid addresses at the counter before they entered the loyalty database.
Illustrative results
Numbers below are story-level examples for education, not audited ValidReach metrics for every named brand.
- ~15% decline in bounce rates
- Stronger loyalty database quality
- Better retention when email is the top digital conversion channel
“With ValidReach we reduced bounce rates by 15% and strengthened the quality of our loyalty database. Email is our top performing digital channel.”
Start free and measure on real traffic
Same results in the dashboard, list jobs, and API.