All case studies
Case study · Billing and payments

InvoiceCloud: 98.7% deliverability for billing mail

InvoiceCloud cleaned aging contact data and verified new addresses across Marketo and Salesforce ahead of CRM migration and critical notices.

Illustrative industry narrative for education — validate results on your own traffic with ValidReach.

The challenge

What was getting in the way

An outdated email database hurt customer communication and raised risk during CRM migration—high bounces threatened billing and payment notices.

The approach

How verification helped

Bulk cleanup plus real-time verification on forms, events, and partner imports kept only quality addresses in marketing and notification systems.

Illustrative results

Numbers below are story-level examples for education, not audited ValidReach metrics for every named brand.

  • 98.7% email deliverability rate
  • ~35% reduction in bounce rates
  • Higher confidence in migration and critical notification programs

“ValidReach is essential for us, ensuring every email we collect—from direct interactions, events, or partners—meets our quality bar.”

— Brooke Bartos, Director of Marketing Operations at InvoiceCloud
Run your own story

Start free and measure on real traffic

Same results in the dashboard, list jobs, and API.