IGN: deliverability best practices for gaming media
IGN improved newsletter performance with a deliverability audit plus verification-backed list hygiene for a large subscriber base.
Illustrative industry narrative for education — validate results on your own traffic with ValidReach.
The challenge
What was getting in the way
A growing subscriber base faced rising hard bounces and weaker engagement that put high-volume editorial campaigns at risk.
The approach
How verification helped
A deliverability audit informed process changes; verification and hygiene practices were applied before major sends so editorial mail reached real subscribers.
Illustrative results
Numbers below are story-level examples for education, not audited ValidReach metrics for every named brand.
- Marked lift in open rates with better targeting and list quality
- Improved hard-bounce profile on high-volume sends
- Stronger partnership on ongoing deliverability practices
“Overall 10/10 great experience working with the team on email deliverability.”
Start free and measure on real traffic
Same results in the dashboard, list jobs, and API.