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Case study · Fashion ecommerce

EGO: 60% lower bounces, higher open rates

EGO combined bulk list cleaning with real-time capture checks to improve deliverability, engagement, and data quality for fashion retail campaigns.

Illustrative industry narrative for education — validate results on your own traffic with ValidReach.

The challenge

What was getting in the way

Misspelled domains and fake addresses inflated bounces, suppressed engagement, and threatened deliverability as promotional lists grew.

The approach

How verification helped

Core databases were cleaned with bulk verification while the real-time API validated new addresses on site capture—checkout and signup paths stayed fast for real customers.

Illustrative results

Numbers below are story-level examples for education, not audited ValidReach metrics for every named brand.

  • 8% of entered emails blocked as bad
  • Bounce rate reduced by ~60%
  • Open rates improved from ~45% to ~60%

“I would highly recommend ValidReach as the go-to tool for email deliverability and verification. Support is excellent.”

— Angela Rhodes, Head of CRM at EGO
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Same results in the dashboard, list jobs, and API.