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Case study · Digital marketing & advertising · Travel, resort & vacation rental

Bluetent: 2% bounce rate across a multi-client travel portfolio

Bluetent, a full-service digital agency for the vacation and hospitality industry, improved list accuracy and deliverability by verifying emails at signup and cleaning existing lists.

Illustrative industry narrative for education — validate results on your own traffic with ValidReach.

The challenge

What was getting in the way

Bluetent needed accurate, valid email addresses during account creation. Typos and invalid addresses drove high bounce rates, deliverability issues, and lost revenue across client programs.

The approach

How verification helped

ValidReach was integrated into Bluetent’s signup process to catch typos and suggest correct domains in real time. Bulk list verification cleaned existing addresses. Easy implementation and cost-effectiveness made the toolset practical across brands.

Illustrative results

Numbers below are story-level examples for education, not audited ValidReach metrics for every named brand.

  • About 2% bounce rate across the client base
  • Increased list accuracy
  • Fewer invalid addresses and typos at capture
  • More efficient client onboarding and healthier deliverability

“By integrating ValidReach into our websites, we can keep the bots at bay and ensure our clients receive high-quality leads.”

— Eric Taylor, Director of Email Marketing at Bluetent
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